As a school, our communications naturally focus on student opportunities, achievements, and the amazing contributions that our staff make every day. We work really hard to tell interesting stories, and to make them visually appealing and engaging to our audience. On Thursday, April 7, some of our efforts were recognized at the Iowa School Public Relations Association (ISPRA) communications awards banquet.
This was the first year that we submitted materials for awards consideration. Of the 20 events, we identified 4 categories where we felt we could perform well, which include Photography, Print Newsletter, Social Media, and Video. As a local chapter of the National School Public Relations Association (NSPRA), it is policy that another state score the submissions based on rubrics.
This year, professionals from the Colorado chapter scored Iowa’s submissions. When averaged, if a submission scored between 7-8, they earned an Award of Merit. Scores between 8-10 earned an Award of Excellence. Out of that pool, submissions that scored 9 and above were eligible to earn the top honor of the Blue & Gold Award. Woodward Academy was honored to receive 3 Blue & Gold Awards, earning the top prize in photography, print newsletter, and video for our I Am Building Woodward Academy series. School districts from across the state submitted materials and this year was the largest to date. We are excited to be recognized for our efforts in this area and look forward to telling more amazing stories.