Last year, Woodward Academy competed in the Iowa School Public Relations Association (ISPRA) Communications Awards competition for the first time and scored really well, winning 3 out of 4 categories where we submitted entries. After last year’s experience, we wanted to continue that expectation of excellence for our communications, but also knew that the competition would be equally as fierce from all school districts.
Of the 20 events, we identified 6 categories where we felt we could perform well, which included Brochure, Photography, Print Newsletter, Social Media, Video, and Website. As a local chapter of the National School Public Relations Association (NSPRA), it is policy that another state score the submissions based on rubrics, and this year the Arizona chapter judged the Iowa submissions.
The rubric for each submission looks at design, clarity and focus, writing quality, evaluation, and overall effect. When averaged together, if a submission scores between 7-8, they earn an Award of Merit. Scores between 8-10 earned an Award of Excellence. Out of that pool, submissions that scored 9 and above are eligible to earn the top honor: the Blue & Gold Award as the best in the state.
This year, there were 98 entries from 20 different school districts, the most ever for ISPRA. On Thursday, April 20, the results were announced and Woodward Academy once again scored well. Of the six categories, 1 submission received an Award of Merit (Social Media), and the other 5 all received high scores in the Award of Excellence range. Of those, 2 received the top prize of the Blue & Gold Award (print newsletter and website), and were recognized as the best in the state. This was the second year in a row that our Knightly Knews was recognized with the top award, and the website category recognized our newly launched site. You can see all of the results on the ISPRA website, and below is a recap of how Woodward Academy performed.Iowa School Public Relations Association
Print Newsletter – Knightly Knews Vol. 38 and 39 – Blue & Gold Award
Website – www.wwacademy.com – Blue & Gold Award
Photography – Cross Country 2016 – Award of Excellence
Video – Become a Knight video series – Award of Excellence
Brochure – Become a Knight – Award of Excellence
Social Media – Facebook Page – Award of Merit GO KNIGHTS!